News + Blogs

Russell Cooper Russell Cooper

The Holistic Partnership Model

A healthy ministry needs three things in balance: leadership, impact, and partners. Learn how the holistic partnership model creates synergy and builds sustainable funding momentum.

Read More
Russell Cooper Russell Cooper

Connecting With Millennials

Younger donors give differently. Learn 4 practical tips that help veteran missionaries connect with millennial financial partners and build a more generationally diverse support team.

Read More
Russell Cooper Russell Cooper

3 Must-Haves for an Effective Ask

Every effective ask has three things in common. Learn what they are and how to build them into every donor conversation so you walk away with a clear commitment.

Read More
Guest User Guest User

Tips for Missionaries

Have you ever told your friend about your mission and had them respond with a glassy-eyed stare? If so, then here are some suggestions to help you know how to use clearer language.

Read More
Russell Cooper Russell Cooper

Donor Relationships 101

Relationship or money — which side weighs more in your donor conversations? Learn the foundational principle of building trust first so that asking feels natural, not transactional.

Read More
Russell Cooper Russell Cooper

10 Minute Windows

You don't need hours to move your fundraising forward. Learn how missionaries can use focused 10-minute windows throughout the day to make consistent, meaningful progress.

Read More
Russell Cooper Russell Cooper

Have Faith in the Mission

When the same barriers keep appearing, faith is what keeps you moving. This real coaching story shows how missionaries push through repeated obstacles and reach full funding.

Read More
Russell Cooper Russell Cooper

Always Be Clear

Whether direct or indirect culture, clarity wins. Learn why being straightforward about your needs and invitations — in any context — produces better fundraising results.

Read More
Guest User Guest User

The Essential Fundraising Tool

Fundraising is like building a home. It’s not done over night, and it requires a plethora of things to be done correctly and admirably. To really get the job done, you need the right tools to change your vision into a project brought to fruition!

Read More
Russell Cooper Russell Cooper

The Power of Storytelling

Stories open hearts and wallets. Learn the 3 stories every missionary needs — calling story, need story, and impact story — and how to tell each one powerfully.

Read More
Russell Cooper Russell Cooper

Established Relationships

The most important thing about a gift is the relationship behind it. Learn how missionaries invest in established donor relationships to increase lifetime giving and loyalty.

Read More
Russell Cooper Russell Cooper

How Do I Identify Major Donors?

Major donors are in your network right now. Learn how missionaries use giving history, donor research, and relationship insight to identify who has the capacity to give more.

Read More
Russell Cooper Russell Cooper

Think Bigger

If you raise over $30K a year, you need major donors. Learn the threshold, mindset, and approach that helps missionaries identify and ask for transformational gifts.

Read More
Russell Cooper Russell Cooper

Ask For More

Asking partners to upgrade takes more than mentioning expenses. Learn what actually motivates donors to increase their gifts — and how missionaries frame the ask effectively.

Read More
Russell Cooper Russell Cooper

Getting the Second Gift

The second gift is critical to long-term donor value. Learn the proven strategies missionaries use to earn a second gift quickly — and set the stage for lifetime partnership.

Read More
Russell Cooper Russell Cooper

Stop Asking People to Give You Money

When asking for yourself feels impossible, ask for the people you serve. Learn how shifting your ask from personal need to shared mission transforms your fundraising results.

Read More
Russell Cooper Russell Cooper

Qualifying Partners

Not every contact is ready to give. Learn how to qualify potential partners so missionaries spend their limited time on the people most likely to say yes to a financial partnership.

Read More
Russell Cooper Russell Cooper

Hard and Soft Partner Qualifying

Should you ask directly or ease people in? Learn the difference between hard and soft qualifying approaches and when missionaries should use each to maximize their time and results.

Read More

Best Fundraising Tips EVER

Email Address*